Monday, November 26, 2012

Trend: chevron stripes

One pattern I think that is going to be very popular for swimwear in summer 2013 is the chevron stripe. You might have seen glimpses of the cute and bright print popping up in nail art, Victoria's Secret PINK lingerie, throw pillows, and dresses or skirts at Forever 21 lately. The print itself was made popular by Ottavio Missoni and his wife Rosita. The two met at the 1948 Olympics for which Ottavio had designed the tracksuits for the Italian national team. Rosita was a knitter, working at her family's knitwear factory. They married in 1953 and came together to fuse knitwear and crazy colors, patterns, and prints together. The two gained attention in 1967 when they were invited to show their collection at the Pitti Palace in Florence. Rosita told all the models to remove their bras right before they walked out, because they showed through the thin fabrics. Needless to say, they were not invited back the next year. But it didn't matter. They had put themselves on the map. What I love about Missoni is that everything they make looks so comfortable. All their knitwear is so dreamy looking and so beautifully made. If you can ever afford to get your hands on an authentic Missoni knit, I fully urge you to. The Missoni knit will never go out of style. Ever. That is a promise.


Vintage Missoni

Kate Moss in an ad campaign for Missoni. Doesn't that sweater just look oh so cozy?

On September 13th, 2011 Missoni unveiled a 400+ piece collection for Target. It included women's and children's clothing, housewares, stationary, and even a custom Missoni bike. The collection sold out at Targets everywhere within 36 hours, and even crashed the Target site for awhile. I told you, this brand will NEVER go out of style. 

Ruched Bikini Thong at Victoria's Secret PINK, $9.50

High-Waisted Chevron Shorts at Forever 21, $19.80

Missoni inspired manicure courtesy of fabfatale.com

Doesn't this just make you so excited for spring/summer?!

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